↓(Scroll down for special discounts from those who support this workshop)↓
This business minded photography workshop is geared toward photographers with an interest in a career producing images for various media outlets, nonprofits, foundations and corporations. It provides practical advice and information addressing the many business issues that freelancers must contend with on a daily basis and provides you with knowledge to help you manage your career.
With over two decades of freelance work for international publications, corporations, non profits and foundations, I created this seminar to share my experiences and advice on how to go beyond creating excellent images for clients to actually making a living as a freelance photographer or photojournalist. This workshop has benefited many young and mid-career photographers who have either entered the profession as a recent graduate, transitioned from a staff photography position or have simply wished to learn the business basics for freelancing. The workshop is offered as a professional development course at universities, schools and conferences including UCLA , Otis College of Art & Design, Santa Monica College, San Diego State University, the University of Arizona, the Center for Digital Arts and the Sports Shooter Academy.
October 4, 11 & 18, 2014 at Santa Monica College
November 8 & 9, 2014 at California Center for Digital Arts in Orange County
November 15 & 16 at University of Arizona in Tucson
December 6 & 13, 2014 at San Diego State University
January 24 & 25, 2015 at UCLA
February 21 & 22, 2015 at ASMP Oregon in Conjunction with The Art Institute in Portland, Oregon
(The testimonials above are from real students who completed the workshop. They are not paid reviews. Feel free to visit their sites and ask their opinions of the seminar)
COURSE TOPICS: The continually evolving photography and photojournalism professions have clearly shifted the employment standard from employee based to freelance based. As a result, it is now more imperative than ever that independent photographers possess a solid understanding of running their own business if they expect to support themselves and/or their family. The workshop addresses issues such as:
- Client Development
- Portfolio Development
- Assignment Contracts & Negotiations
- Agency or Personal Representation
- Website & Platform Options
- Copyright Basics
- Equipment Considerations & Recommendations
- Tax Issues and Choices Facing Freelancers
- Image Workflow
- Creating Revenue from Licensing
- Image Licensing Standards and Rates
- General Business Practices (home offices, assistants & insurance)
- Understanding Cost of Doing Business
- Social Media Integration and Workflow
- Rate and Term Negotiations
STUDENTS: The information is presented as a classroom discussion using real life experience and scenarios and you are highly encouraged to engage by asking questions and participating in the conversation. I continue to shoot for a variety of clients, so I’m bringing current and relevant personal experience to the classroom. You will leave the workshop with a sound understanding of the significant business matters you will face on a daily basis as a professional photographer. The workshop was listed as one of the 50 Awesome Photo Workshops Around The World by Photoshelter.
UNIVERSITIES & ORGANIZATIONS: If you are interested in booking this workshop for your students or conference attendees, please email Todd [at] ToddBigelowPhotography [dot] com for more information. Below are some of the Frequently Asked Questions, but feel free to email me if you have further questions.
- Who Pays for The Workshop?
- The course is offered as a self-sustaining workshop funded by the student’s course registration fee.
- A minimum number of students is determined to assure financial feasibility for instructor and host.
- What is the Cost of the Workshop?
- The registration fee is dependent on the host’s analysis of similar courses offered on site or at other institutions or conferences.
- Early registration discounts are encouraged, as is “walk-in” registration.
- What is Your Fee for Teaching the Workshop?
- There are several options for calculating the fee including a straight hourly wage, a pre-determined percentage of the overall registration, or a combination of both.
- How Long is the Workshop?
- The course can be presented to fit any time constraint, particularly as it pertains to conferences.
- To provide a thorough workshop that covers the essentials listed above, the workshop typically runs fifteen hours.
- The fifteen-hour course is scheduled over multiple days. This allows students time to digest and examine the material before returning with additional questions.
- Do You Require a Classroom or Special Equipment?
- The only requirements are for a classroom and an internet connection. It is preferable for the host to provide a multimedia projector (most classrooms are equipped with such), but not mandatory. A projector will be provided if one is not available.
- How Do You Market or Promote the Workshop?
- The workshop should be aggressively marketed to assure that students are aware of the course. This is particularly relevant if the course is being presented as a new offering.
- Marketing is performed by the workshop host and the instructor and should be coordinated for maximum efficiency and impact.
- Course catalog (if available) printing, blog posts, Twitter, Facebook, LinkedIn and other social media outlets are utilized.
- Workshop flyers with university or conference branding should be circulated to local photography organizations, clubs and retail outlets.
Click on the link to download a flyer: The Business of Photography Workshop Flyer
Workshop Supporters and Student Discounts:
Below are several of the outstanding products, retailers and companies who are kind enough to offer financial support and discounts to this workshop. I do not seek affiliation with any one or any company unless I have personally done business with them and feel very strongly about their products and services. Simply put, those listed below are those who I have come to count on regularly in my freelance business. Check back as there are more on the way! And make sure to click on the links to access your discounts.
Photoshelter What can I say about Photoshelter? They have revolutionized the way freelancers display, distribute, market, license and connect with clients. They provide the infrastructure that governs not only my website, but nearly 100,000 other photographers worldwide. Built-in e-commerce, beautiful screen responsive websites that are easily customizable without having to code, secure cloud storage, client only access and too many other features to mention. Simply put, they are a company built for freelance photographers to grow their business. Their level of support includes an offer for one FREE YEAR on a Standard Account and then an additional 50% off for the second year. Click on the link and sign-up using the code EDU2014 (good through 12/31/14)
ThinkTank Photo Help support Think Tank Photo who supports this workshop. You will receive a free gift on $50 or more purchase from the leader in pro photo bags! I’ve pulled, worn and carried these bags since their inception and they are the best, most durable and modern bags on the market. Just click and you’ll go to my welcome page at Think Tank Photo.
Cradoc Software I’m proud to be affiliated with Cradoc Software, the maker of the industry leading Fotobiz, Fotoquote and Keyword, and a supporter of this workshop. From tracking licenses to providing job or license quotes to billing and contact references, this software is an absolute essential part of my workflow. Please click on the photo below and use the promotional code BPB0714 when requested to receive a 10% discount.
Camera Bits I’ve used Photo Mechanic, created by Camera Bits, since the dawn of the digital age. It’s another staple in the freelance world and in newsrooms nationwide. It continues to evolve into much more than a great editing tool by providing efficient ways to also apply metadata, rename, move, copy and transmit straight to your clients and website. Use the following promotional code for a 10% discount: PM10TODD
Roberts Camera We all know there are many choices when purchasing gear on the internet. But we also know the importance of developing a trusting relationship with professional retailers in order to obtain the best pricing AND the best customer service. That’s what I’ve experienced with Roberts Camera based in Indianapolis and especially when dealing with Jonathan “Jody” Grober. Jody will quote you a fair price and often has the latest gear in stock when others are sold out. Check-in with him by clicking on the logo below and tell him you were a student of the workshop (the link will take you to the professional and educational staff team at Roberts with appropriate contact information.)